GREENWASHING


Presentation of the dangers and absurdities of Greenwashing.

June 2020



 

By taking the “greenwashers” point of view with humor and irony
my aim wasto denounce this misleading marketing technique.

 


The greenwashing lie takes advantage of a trend towards more ethical
and responsible consumerism during this period of ecological transition.










on how to succeed their greenwashing marketing communications. In this Greenwashing Guide, I ironically advise companies